artpump® is colorful patina designed in various thin layers that form on the surface of your favorite sneakers, clothes or accessories art-pumped by artist Petja Selan. artpump changes color based on usage and treatment, conforming to your lifestyle.
artpump is an urban creative term, expressed in the personalized redesign of objects, specifically in the form of sneakers. It swears by original design which upcycles the basic, lack of variety, dullness of accessories and reflects the unique personality of the individual that wears them.
Respect for the individual, as an independent entity whose expression of personality is not one-per-usually-imposed in content and in form is artpump’s visual and mind ethos.
artpump was born as an idea through the fertile and creative path of graphic designer and crossover artist Petja Selan through time, and is now finally taking shape in the form of a brand.
Anyone someone wears a sneaker artpump custom, note that you will be wearing a one-of-one handcrafted, piece of artwork that should be handled with care. The shoes are painted on skillfully hand-painted with professional leather paint, and touched with gold and water resistant dust again, please, handle with care.
Disclaimer: all shoes, accessories or objects are customized. artpump does not claim to sell authentic brands.
Surely, as long as the mind is caught up in the struggle with authority, it is not individual at all. To be individual means you gain some freedom from all fear, from all compulsion, from the desire to find the right way of living and expressing. That is what we all want, that is the call that rings forth from our hearts - to find the right way of action, the right way of conduct, the right method to live happily, to have peace, to be yourself.
An individual has their "own" mind and seeks enlightenment through completing personal tasks as men-fueled by their own will. They are not influenced by someone else’s opinions, simply because that opinion is “popular”. An individual hates to be labeled.
Petja has been in advertising for years, during which time she has worked as an Art Director, Creative Director, and Conceptual Artist. She worked at advertising agencies, and projects. Petja has led international projects for commercial and cultural clients from all over the world at big international festivals.
She was a member of the international juries and the first female president of the jury of the 20th National Advertising Festival. Her works have been published in Print American Graphic Design Magazine, and Communication Arts Magazine.
Today, she is CEO of artpump® & a freelancer Conceptual Artist, working on various projects as a Designer, Art Director & Creative Director.
She thought diverse that she cannot express audibly, so she draws things. Change starts with us, then goes on to evolution.*
She fuels her creativity by exhibiting her artwork in galleries, street galleries, or Fashion Week. Her brand Artpump is her answer that finally fulfills limits.
So she jumps or dives.